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Village of Ridgeland, WI
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Technology Used WIX
Case Study: Village of Ridgeland — Ridgeland, Wisconsin (Municipal Website)
Industry: Local Government / Municipality
Client: Village of Ridgeland
Location: Ridgeland, WI 54763
Timeline: ~6 weeks
Stack: Wix (new build), document center (PDF viewer), announcements/alerts, events calendar, ADA/accessibility checks, basic analytics
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Overview:
The Village of Ridgeland tasked Digital Marketing Solutions Online (DMSO) with creating its first official website. Prior to this project, the village’s only online presence was a Facebook page, which made it difficult for residents to find authoritative information such as meetings, notices, and contact details. The goal: launch a simple, fast, and trustworthy municipal site that centralizes information and makes self‑service easy for residents and visitors.
Objectives:
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Establish an official, search‑discoverable web presence beyond Facebook
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Provide a single source of truth for notices, community groups, and community activities.
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Improve communication with homepage alerts (activities, closures, emergencies)
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Ensure mobile‑first, accessible design (readable type, contrast, keyboard nav)
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Set up governance: simple editor workflows, posting SOPs, and backups
Approach:
We led a rapid discovery to catalog documents, departments, and resident tasks, then designed a clean, ADA‑conscious layout with prominent alerts and clear navigation. Key steps:
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Information architecture: Home → Government → Departments → Services → Documents
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Document center: organized by category (Agendas, Minutes, Ordinances, Forms) with date labels
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Notices & Alerts: sticky banner for time‑sensitive updates and a Notices archive
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Events & Meetings: calendar view with links to agendas and minutes
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Contact pathways: role‑based contact forms and directory cards
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Performance & SEO: lightweight pages, structured metadata, local search signals
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Governance: content templates, publishing checklist, quarterly maintenance
What We Delivered:
We launched a brand-new municipal website on Wix with SSL, fast loading, and a mobile-first layout, then tuned the navigation and information architecture around resident tasks rather than internal departments. The site now features a centralized Agendas & Minutes library with year filters and inline PDF previews, a clearly organized Ordinances & Policies section with search-friendly titles, and a Notices/Alerts module to quickly communicate closures, and service changes. An events calendar surfaces meetings, elections, and community happenings, while a contact directory makes it easy to reach board members and departments. Streamlined request and inquiry forms route to the right inboxes, and the build passed a practical accessibility review focused on color contrast, and alt-text. Finally, lightweight analytics provide insight into traffic trends and the most-visited content so staff can prioritize updates.
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Impact:
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Residents now have an official source for village information beyond social media
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Reduced inbound calls: common answers moved to self‑serve pages
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Faster posting of agendas, minutes, and notices by staff
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Improved trust and transparency through organized records and clear contacts
Page visits range from 300-1000 per month. This has helped people in and around the village find the information they need.
Before / After
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Before: Facebook‑only presence; scattered documents; limited search visibility
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After: Official website with structured content, alerts, and easy self‑service
Before
Seprate Facebook pages for each group.
After
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Links To Learn More:
Link to website-redesign (our method)
Link to search-engine-optimization (on‑page approach)
Link to website-maintenance (ongoing updates/performance)
FAQ
Why Wix for a municipality? Fast to launch, easy for staff to update, secure hosting with SSL, and strong mobile performance.
How are documents managed? Through a structured Document Center with year/category filters and a filename convention.
What about accessibility? We follow a practical WCAG‑informed checklist (contrast, headings, focus order, link states, alt text) and review quarterly.
