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Mattila Companies
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Technology Used WIX
Case Study: Mattila Companies — Minnesota
(Landscaping & Outdoor Services)
Industry: Landscaping / Outdoor Living / Property Services
Client: Mattila Companies LLC
Location: Minnesota
Timeline: ~6 weeks
Stack: Wix (selected to retain and upgrade an existing Wix site), form automations, gallery modules, performance tuning
Find Out If Your Site Needs A Redesign.
Overview:
Mattila Companies partnered with Digital Marketing Solutions Online (DMSO) to transform their legacy Wix website into a high‑performing platform that reflects the quality of their landscaping and outdoor services. The goals were to improve UX, increase qualified inquiries and sales, and present a clear layout of services so visitors can quickly explore offerings and request quotes.
Objectives:
Modernize the look and feel while staying on Wix to leverage the existing platform and hosting
Clarify navigation and service taxonomy (Design/Build, Hardscapes, Maintenance, Seasonal Services)
Approach:
We started with a site audit and strategy workshop to identify pain points: cluttered layout, weak navigation, and limited visual storytelling. From there we:
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Built a clean, modern design system with consistent spacing, typography, and color usage
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Re-architected the site map around clear user journeys (Home → Services → Portfolio → Quote)
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Implemented visual galleries that emphasize craftsmanship and before/after results
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Simplified forms (short, mobile‑friendly) and added high‑visibility CTAs across pages
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Tuned on‑page SEO and performance (image budgets, lazy‑loading, compressed assets)
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Added schema for LocalBusiness and service pages to strengthen search visibility
We don’t just reskin sites—we align brand story, UX, and lead flow so the website functions as a sales tool.
What We Delivered:
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Navigation & IA: Top‑level services split into Design/Build, Hardscapes (patios, retaining walls), Lawn & Landscape Maintenance, Seasonal/Snow
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Service detail pages with scannable sections: scope, materials, process, FAQs, CTA
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Portfolio hub with filters (patios, retaining walls, outdoor kitchens, plantings)
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Conversion framework: primary “Request a Quote,” secondary “Call Now,” footer booking links
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Technical SEO: titles/meta, H1/H2 hierarchy, internal links, image alt text
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Performance: optimized media, lazy‑load, minimized animations for speed
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Governance: editor roles, update SOPs, backup & security settings
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Impact:
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Stronger brand presence that matches real‑world quality
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Easier path from inspiration → service details → quote
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Increased inquiries attributed to clearer CTAs and streamlined forms
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Better content editability for the Mattila team inside Wix
Before / After
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Before: Cluttered layout, inconsistent imagery, hard‑to‑find services
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After: Modern design, intuitive navigation, immersive portfolio, clear CTAs
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Links To Learn More:
Link to website-redesign (our method)
Link to search-engine-optimization (on‑page approach)
Link to website-maintenance (ongoing updates/performance)
FAQ
Why stay on Wix? The client already had a Wix setup; we retained it to reduce migration friction while upgrading design, SEO, and speed.
Can we edit content? Yes—Wix editor training provided, plus SOPs for galleries and service pages.
How do we decide what pages to add? We look at the services your business provides and build pages around each individual service to optimize SEO.
Can I manage my own website after you build it? Absolutely! We can build you a professionally built custom site and we will even show you how to manage it.
