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HFS Insurance
Barron, WI
Technology Used WIX
Case Study: HFS Insurance — Barron, WI
(Insurance Agency)
Industry: Insurance / Life / Home / Auto / Business / Crop / Health
Client: HFS Insurance
Location: Wisconsin
Timeline: ~6 weeks
Stack: Wix (upgraded to a Wix site), form automations, gallery modules, blog, performance tuning, SEO package upgrade, maintenance package for updates
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Overview:
HFS Insurance needed a modern, trustworthy website that consolidated locations and services into a single, easy-to-navigate experience. Following a location consolidation, search visibility had slipped and user journeys were unclear.
Objectives:
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Rebuild UX/UI to improve clarity and trust
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Centralize locations/services to eliminate duplication and outdated info
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Create clear conversion paths (quote request, schedule a call, contact forms)
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Restore and grow organic visibility for core services and target Barron, WI with on page SEO
Approach:
We started with a site audit and strategy workshop to identify pain points: cluttered layout, weak navigation, and limited visual storytelling. From there we:
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Built a clean, modern design system with consistent spacing, typography, and color usage
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Re-architected the site map around clear user journeys (Home → About → Insurance → Contact )
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Implemented visual galleries that emphasize customer relationship
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Simplified forms (short, mobile‑friendly) and added high‑visibility CTAs across pages
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Tuned on‑page SEO and performance focusing on Barron, WI (image budgets, lazy‑loading, compressed assets)
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Added schema for LocalBusiness and service pages to strengthen search visibility
What We Delivered:
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New site architecture for a single‑location insurance agency with clear navigation to Personal, Business, Life, Health, and Farm, Crop lines
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Responsive redesign on Wix using a trust‑forward layout with readable typography
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Service pages mapped to intent keywords (Auto, Home, Business, Life, Health, Medicare, Farm) with scannable benefits, and CTAs
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Conversion pathways: short quote forms, click‑to‑call, and a Schedule a Call booking option
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Structured data: InsuranceAgency, LocalBusiness
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Performance tuning: compressed images, lazy loading, asset budgets for sub‑2.5s load time on mobile
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Impact:
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Launched a modern, SEO‑ready site with clear navigation
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Stronger brand presence that matches real‑world quality
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Easier path from inspiration → service details → quote
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Increased inquiries attributed to clearer CTAs and streamlined forms
Before / After
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Before: Disconnected pages, redundant service info, dated layout with unclear quote paths
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After: Consolidated navigation, modern design, straightforward quote and contact flow
Links To Learn More:
Link to website-redesign (our method)
Link to search-engine-optimization (on‑page approach)
Link to website-maintenance (ongoing updates/performance)
FAQ
Can we edit content? Yes—Wix editor training provided, plus SOPs for galleries and service pages.
How do we decide what pages to add? We look at the services your business provides and build pages around each individual service to optimize SEO.
Can I manage my own website after you build it? Absolutely! We can build you a professionally built custom site and we will even show you how to manage it.
