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Barron County Truck Show
Rice Lake, WI
Technology Used
Facebook/Instagram
Case Study: Barron County Truck Show — Rice Lake, Wisconsin
Industry: Truck Show / Fundraising Events
Client: Barron County Truck Show
Location: Rice Lake, WI
Timeline: 2 months (September-October)
Stack: Facebook, Instagram (organic + ads)
You Tube Playlist: BCTS Organic + Ad Creative
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Overview:
The Barron County Truck Show team partnered with Digital Marketing Solutions Online (DMSO) to increase awareness and attendance with a focused month‑long content + ads program. We combined daily organic posts (including sponsor spotlights and event updates) with a lightweight, tightly targeted ad set to amplify reach before and during the show.
Objectives:
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Drive efficient paid reach across local/regional audiences
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Boost organic visibility with engaging daily posts and Reels
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Increase traffic to schedules, maps, and event info
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Grow page followers for future shows and sponsor visibility
Approach:
We built a simple but disciplined campaign plan: a daily content calendar (posts + Reels), a creative template system for highlights/ events/ schedules, and a paid media plan with audience targeting, budget pacing, and using successful organic creative to drive traffic to the website, increase event awareness, and fuel donations for the recipient family.
What We Delivered:
We built a simple, repeatable content system: a daily posting cadence featuring sponsor recognition, event highlights, and short on‑site videos; paired with an ad set calibrated for local reach and frequency. Creative templates kept visuals consistent while allowing quick day‑of updates.
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Results:
September Campaign 2025
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Views: 429,200 (↑ 1,646%)
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Organic + paid reach: 128,900 (↑ 1,700%+)
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Paid reach: 28,900; paid impressions: 38,500
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Amount spent (ads): $87.56 total
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Cost efficiency: ~$3.03 CPM (cost per 1,000 people reached)
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Link clicks: 933 (↑ 224%)
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Visits: 21,000 (↑ 1,400%)
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New followers: 470 (net +419; lifetime ~2.2K)
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Top content by views: 13.3K, 12.9K, 10.9K, 9.9K, 9.2K (mix of truck features, interviews, and on‑site clips)
Creative Highlights:
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Sponsor spotlights woven into the calendar for consistent partner visibility
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Event posts covering lineups, map info, and day‑of reminders
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Short-form video of trucks, interviews, and venue walkthroughs that spiked views
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Fast-turn caption templates to keep tone friendly, local, and hype‑worthy
Lessons & Next Steps:
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Short vertical video remains the highest view‑driver; double down on quick reels from staging/lineups
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Create sponsor posts in reel format to help increase reach
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Start teasers earlier, then ramp to daily posts in the final 10–14 days
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Start paid advertising earlier to gain more reach
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Create a highlights reel for sponsors; pin it pre‑event and re‑run as a thank‑you post
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Add a simple email capture to convert surge traffic into a list for next year
Organic
Paid
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Links To Learn More:
Link to website-redesign (our method)
Link to search-engine-optimization (on‑page approach)
Link to social-media-marketing (build your brand through social media)
FAQ
Why combine paid and organic? Paid ensures consistent local reach; organic builds trust, engagement, and shareability—together they compound results.
How was the audience targeted? Geo-fenced around the truck show's drive area with interest overlays (families, events, livestock, rides) and used Meta's AI targeting for ads.
