%20(1).png)
Barron County Fair
Rice Lake, WI
.png)
Technology Used
Facebook/Instagram
Case Study: Barron County Fair — Rice Lake, Wisconsin
Industry: County Fair / Events
Client: Barron County Fair
Location: Rice Lake, WI
Timeline: 2 months (June-July)
Stack: Facebook, Instagram (organic + ads)
You Tube Playlist: BCF Organic + Ad Playlist
Find Out If Your Site Needs A Redesign.
Overview:
The Barron County Fair team wanted to increase awareness and attendance with a focused social media program across Facebook and Instagram, combining bi-weekly organic content with paid reach for the week of the fair.
Objectives:
-
Drive cost-efficient paid reach to the local audience with a 50 mile radius of Rice Lake
-
Amplify organic visibility with engaging posts and Reels
-
Increase clicks to schedules, maps, and fair info
-
Grow page followers for future event promotion
Approach:
We built a simple but disciplined campaign plan: a daily content calendar (posts + Reels), a creative template system for highlights/ events/ schedules, and a paid media plan with audience targeting, budget pacing, and using successful organic creative to drive traffic to the website and increase event awareness.
What We Delivered:
-
A June and July organic posting campaign across Facebook and Instagram
-
Bi-weeekly publishing cadence with short-form video and static posts leading up to the fair.
-
On-brand graphic an video posts for schedules and events
-
2 strategically timed Geo-targeted paid reach campaigns within a 50 mile radius of the Barron County Fairgrounds and 30 miles from the Chippewa Falls to bring awareness to the Barron County Fair. This included image and video creative focusing on event awareness
Check Your Online Presence For FREE!
Results:
July 2025
-
Paid reach: 170,000+ people (avg. CPM $2.61)
-
Organic reach: 222,000
-
Views: 819,000 Total
-
Link clicks: 1,700+
-
Site visits: 32,800
-
New followers: 440
June 2025
-
Organic Reach: 30,000
-
Views: 90,000
-
Link clicks: 168
-
Site visits: 3100+
-
New followers 71
Creative Highlights
-
Daily countdown posts with schedule callouts
-
Short Reels featuring rides, kids, animals, and grandstand events
Lessons & Next Steps:
-
Double down on short video; best CPM and engagement
-
Launch earlier with teaser content for season-long lift
-
Build a lightweight email list capture on the site for direct contact with fairgoers.
Links To Learn More:
Link to website-redesign (our method)
Link to search-engine-optimization (on‑page approach)
Link to social-media-marketing (build your brand through social media)
FAQ
Why combine paid and organic? Paid ensures consistent local reach; organic builds trust, engagement, and shareability—together they compound results.
How was the audience targeted? Geo-fenced around the fair’s drive area with interest overlays (families, events, livestock, rides) and used Meta's AI targeting for ads.
