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Allram Lumber
Rice Lake & Prarie Farm, WI
Technology Used WIX
Case Study: Allram Lumber — Rice Lake & Prarie Farm, WI
(Lumberyard)
Industry: Lumberyard / Building Materials
Client: Allram Lumber
Location: Wisconsin
Timeline: ~6 weeks
Stack: Wix (upgraded to a Wix site), form automations, gallery modules, performance tuning, on-off page SEO, maintenance package for updates
Find Out If Your Site Needs A Redesign.
Overview:
Allram Lumber’s previous website was non-functional and out of date, with no search visibility and no clear path for customers to request quotes.
Objectives:
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Launch a stable, fast site with clean information architecture
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Publish crawlable, keyword-targeted pages for product lines and services
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Make it easy for homeowners and contractors to request quotes or invoices
Approach:
We started with a site audit and strategy workshop to identify what pages needed to be added to maximize SEO:
From there we:
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Built a clean, modern design system with consistent spacing, typography, and color usage
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Re-architected the site map around clear user journeys (Home → About → Products → Contact)
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Implemented visual product galleries that showcase product quality
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Simplified forms (short, mobile‑friendly) and added high‑visibility CTAs across pages
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Tuned on‑page SEO and performance focusing on the flagship store in Rice Lake, WI (image budgets, lazy‑loading, compressed assets)
What We Delivered:
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Ground-up rebuild with a scalable site map (Products → Categories → SKUs/lines)
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On-page SEO: titles, meta, H1/H2 hierarchy, schema, internal links
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Quote & contact forms with routing and autoresponders
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Resource hub: delivery zones, store hours, contact cards for each yard
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Speed optimizations for image-heavy product pages
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Impact:
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Reliable performance and faster load times
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Keyword-targeted product pages now discoverable in search
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Increased quote requests via simplified forms and CTAs
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Ranking #2 for (lumberyard Rice Lake) in their new city in less than 2 months
Before / After
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Before: Disconnected pages, redundant service info, multiple products and services on a single page, dated layout with unclear quote paths
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After: Consolidated navigation, modern design, individual product and building pages for enhanced SEO, straightforward quote and contact flow
Links To Learn More:
Link to website-redesign (our method)
Link to search-engine-optimization (on‑page approach)
Link to website-maintenance (ongoing updates/performance)
FAQ
Can we edit content? Yes—Wix editor training provided, plus SOPs for galleries and service pages.
How do we decide what pages to add? We look at the services your business provides and build pages around each individual service to optimize SEO.
Can I manage my own website after you build it? Absolutely! We can build you a professionally built custom site and we will even show you how to manage it.
